CHUM²

Brand Strategy | Brand Identity | Packaging Design

CASE STUDY

CHUM² reimagines pet food branding through the lens of companionship. Rather than focusing solely on nutrition, the identity celebrates the everyday bond between people and their pets. A playful visual system, expressive mascots, and bold packaging create a distinctive brand experience that is both approachable and commercially impactful. Designed as a scalable identity, the project extends seamlessly across packaging, campaigns, retail, and digital touchpoints.

CHUM² 以陪伴為品牌核心，重新思考寵物食品的品牌體驗。設計不只傳遞產品機能，更著重於人與毛孩之間的日常情感。透過角色 IP、鮮明包裝與一致的品牌語言，建立兼具親和力與市場辨識度的品牌系統，並延伸至包裝、廣告、零售與數位媒介，打造完整且具延展性的品牌體驗。