Category
Branding+Packaging Design
Client
La Glacerie Artisanale
Creative
Ted Shen
Designer
Mung-Yu
La Glacerie Artisanale
22 JUN 2024
LA GLACERIE ARTISANALE
CASE STUDY
La Glacerie Artisanale was reimagined by refining—rather than replacing—its existing identity. The project preserves the essence of the original logo while introducing a more contemporary visual language, allowing the brand to evolve without losing its heritage.
More than a French pâtisserie and artisan ice cream boutique, the brand was envisioned to bring the timeless elegance of French living into everyday life. Through handcrafted desserts, artisanal craftsmanship, and refined details, it creates a local experience inspired by French culture and its enduring appreciation for beauty, quality, and ritual.
The visual identity draws inspiration from nineteenth-century French decorative arts, centering around Paris Green—a historic color associated with hope, renewal, and romance. Classical French ornament is distilled into a contemporary visual language, while subtle gold foil finishes add a quiet sense of refinement.
Inspired by French architectural detailing and traditional picture frames, the packaging transforms every dessert into a framed work of art. From the refined identity to packaging and brand applications, every touchpoint was conceived as one cohesive system—bringing together French heritage, contemporary refinement, and the art of everyday indulgence.
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