PENEVENTI

BRANDING & PACKAGING DESIGN

Premium Liquor Ice Cream

PENEVENTI was created to redefine liquor-infused ice cream as a premium lifestyle experience. Rather than positioning the product as a novelty dessert, the brand elevates it into a refined expression of craftsmanship, celebration, and contemporary indulgence.

The concept is inspired by pentimento—the artistic phenomenon in which hidden layers gradually emerge beneath a painting. This idea became the foundation of the brand, reflecting how every scoop reveals new layers of flavor, depth, and character.

The visual identity draws inspiration from the elegance of the peacock, translating its vibrant colors and graceful presence into a sophisticated brand language. Refined typography, restrained compositions, and premium packaging details position the product as both a gourmet dessert and a collectible gift.

From branding to packaging, every touchpoint was conceived as one cohesive system—bringing together artistry, craftsmanship, and the pleasure of slow indulgence.