Ted. Shen

As the founder and Design Director of MMD branding Lab, I lead strategy-driven design that seamlessly unifies graphics, packaging, and spatial experiences. I believe true branding begins with a robust business strategy; my role is to translate that strategic vision into a cohesive aesthetic journey—from the initial visual identity (VI) and tactile packaging to the physical store environment (SI). Combining an entrepreneurial perspective with a craftsman's precision, I direct cross-disciplinary teams to ensure every touchpoint not only tells a powerful brand story but also balances aesthetic excellence, commercial efficiency, and rigorous project execution.

我是 MMD branding Lab 的創辦人。我堅持以「品牌策略」為設計核心，將平面視覺、包裝美學與實體空間無縫整合。我深信成功的品牌始於清晰的商業策略；我的核心價值在於將抽象的策略藍圖，轉譯為具備高度一致性的感官旅程——從最初的視覺識別（VI）、具溫度的產品包裝，一路延展至實體門店空間（SI）。兼具創業家的商務全局觀與職人匠心，我擅長引導跨領域團隊，確保每一個品牌觸點在完美傳遞故事的同時，亦能在美學高度、商業坪效、工程成本與工期之間取得精準平衡。