CHOLU

CHOLU

CASE STUDY

Exquisite Taiwanese Tea

CHOLU was created to redefine the experience of Exquisite Taiwanese Tea through a contemporary neighborhood destination. Located within a quiet residential community in Yongkang, Tainan, the project transforms the everyday ritual of tea into a warm and welcoming experience inspired by nature.

The identity and spatial language draw inspiration from flowing greenery and distant mountain landscapes. Soft curves, textured plaster finishes, and natural wood tones create a calm material palette that reflects balance, warmth, and the quiet beauty of Taiwanese living.

Rather than relying on decorative elements, the project emphasizes atmosphere through proportion, materiality, and natural light. Every design decision was guided by the belief that a tea space should feel as refreshing and genuine as the tea itself.

From brand identity to spatial design, every touchpoint was conceived as one cohesive system—bringing together Exquisite Taiwanese Tea, contemporary simplicity, and the everyday ritual of sharing tea.