Just-Champion 佳辰鰻源力

Just-Champion 佳辰鰻源力

Role

Brand Designer

Client

just-champion

Project type

Food Company

Project overview

佳辰鰻源力|鰻魚精禮盒包裝與品牌識別設計

佳辰鰻源力(Kasin Elvergy)是以台灣養殖白鰻為原料的鰻魚精品牌。MMD-Lab 整合品牌識別與鰻魚精禮盒包裝設計,從佳辰累積三十年的經驗出發,思考怎麼讓一款鰻魚精既適合日常飲用,也是一份送得出手的心意。「參拾年的精緻、美味、安心力量。參拾年的近乎苛求。」前一句說的是品牌想帶給人的感受,後一句說的是佳辰對自己做事的要求。

Kasin Elvergy | Eel Essence Gift Packaging & Brand Identity Design

Kasin Elvergy is an eel essence brand made with white eel farmed in Taiwan. MMD-Lab integrated brand identity and eel essence gift packaging design, drawing on Kasin’s three decades of experience to create something people could enjoy at home or give as a thoughtful gift. “Thirty years of refinement, flavor, and peace of mind. Thirty years of exacting care.” The first line describes what Kasin wants people to experience. The second speaks to the standards the brand sets for itself.

我們從鰻魚游動時彎曲的身形,提煉出盤繞成圓的標誌,搭配帶有書寫感的中文字標與紅印。金色液滴取自鰻魚精倒入杯中的色澤,落下後擴散的漣漪則成為禮盒上的壓紋。在品牌片頭裡,鰻魚標誌隨水波折射慢慢浮現,讓盒面上靜止的水紋在畫面裡流動起來。 The circular emblem takes its shape from the curve of a swimming eel. We paired it with a brush-inspired Chinese wordmark and a red seal. The amber color of the essence as it pours into a cup inspired the golden droplet, and the ripples it leaves behind became an embossed pattern on the gift box. In the opening animation, the emblem comes into focus through the moving water, bringing the printed ripples to life on screen.

包裝用橘紅色區分原味、金黃色區分牛蒡口味,讓兩款鰻魚精並排時一眼就能辨別。淺色外盒保留紙面的觸感,打開後才露出暖橘色的內盒與兩款飲用包。從單包、禮盒到瓷杯,反覆出現的圓形鰻魚與水紋,讓自用與送禮的兩種情境都能認出同一個品牌。The pouches use orange-red for Original and golden yellow for Burdock, making the two flavors easy to tell apart at a glance. The pale, textured lid opens to reveal a warm orange tray and the two pouches inside. The circular eel and ripple motifs recur across the individual pouches, gift box, and porcelain cup, giving Kasin Elvergy a recognizable presence in both everyday use and gifting.

我們從鰻魚游動時彎曲的身形,提煉出盤繞成圓的標誌,搭配帶有書寫感的中文字標與紅印。金色液滴取自鰻魚精倒入杯中的色澤,落下後擴散的漣漪則成為禮盒上的壓紋。在品牌片頭裡,鰻魚標誌隨水波折射慢慢浮現,讓盒面上靜止的水紋在畫面裡流動起來。 The circular emblem takes its shape from the curve of a swimming eel. We paired it with a brush-inspired Chinese wordmark and a red seal. The amber color of the essence as it pours into a cup inspired the golden droplet, and the ripples it leaves behind became an embossed pattern on the gift box. In the opening animation, the emblem comes into focus through the moving water, bringing the printed ripples to life on screen.

包裝用橘紅色區分原味、金黃色區分牛蒡口味,讓兩款鰻魚精並排時一眼就能辨別。淺色外盒保留紙面的觸感,打開後才露出暖橘色的內盒與兩款飲用包。從單包、禮盒到瓷杯,反覆出現的圓形鰻魚與水紋,讓自用與送禮的兩種情境都能認出同一個品牌。The pouches use orange-red for Original and golden yellow for Burdock, making the two flavors easy to tell apart at a glance. The pale, textured lid opens to reveal a warm orange tray and the two pouches inside. The circular eel and ripple motifs recur across the individual pouches, gift box, and porcelain cup, giving Kasin Elvergy a recognizable presence in both everyday use and gifting.

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