THE SPRAWL

Role

Brand Designer

Client

THE SPRAWL

Project type

Bars and night Club

Project overview

THE SPRAWL 沙野

品牌識別與視覺系統設計
Brand Identity & Visual System

品牌定位｜將戶外的自在，帶入城市日常
Brand Positioning | Bringing Outdoor Ease into City Life

THE SPRAWL 沙野是位於台南的戶外風格酒吧，以露營般的自在氛圍，提供暫時放下日常步調的相聚場域。MMD-Lab 以「Relaxation, Reimagined」為核心，將放鬆、開闊與親近自然的感受轉化為品牌語言，串連視覺溝通與現場體驗，形塑具有辨識度的酒吧性格。

THE SPRAWL is an outdoor-inspired bar in Tainan, offering a camping-like atmosphere where people can unwind and gather. Guided by “Relaxation, Reimagined,” MMD-Lab translated a sense of ease, openness, and connection with nature into a distinctive brand language that connects visual communication with the on-site experience.

識別設計｜擷取地景輪廓，形塑流動的視覺節奏 Identity Design | A Visual Rhythm Shaped by the Landscape 設計從沙丘、山稜與風塑地景擷取靈感，將自然起伏的輪廓提煉為幾何波形，在規律的結構中保留流動與變化。搭配自然色調，平衡俐落的圖形與柔和的感受，使戶外意象成為可辨識、可延伸的視覺元素，也為品牌建立自在而鮮明的表情。 Drawing on dunes, ridgelines, and wind-shaped terrain, the design distills natural contours into geometric waveforms, retaining movement and variation within an ordered structure. A nature-inspired palette softens the graphic clarity, turning outdoor references into recognizable, adaptable elements with an easygoing yet distinctive character.

視覺應用｜讓放鬆的想像，延伸至現場體驗 Visual Applications | Extending the Idea of Relaxation into Experience 視覺系統延伸至印刷品、環境圖像與品牌物件，透過波形的尺度、排列與色彩變化，回應不同載體的需求。共通的圖形語言維持整體辨識，也讓各項應用保有變化，將戶外的開闊與鬆弛帶入品牌接觸的細節，使「Relaxation, Reimagined」成為貫穿溝通與空間的體驗。 The visual system extends across printed materials, environmental graphics, and branded objects. Variations in scale, arrangement, and color adapt the waveforms to each medium while maintaining a shared identity. Together, these applications carry the openness and ease of the outdoors into each brand encounter, bringing “Relaxation, Reimagined” to life across communication and space.