Insights.
Practical thinking for brands in the making.
Questions worth asking before investing in packaging, identity or a new space. Explore the decisions behind a coherent brand experience.
Packaging planning
How much does packaging design cost?
A practical guide to defining scope, separating design from production and preparing a useful packaging brief.
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Brand identity
Can you design packaging with only a logo?
Understand when an existing logo is enough, when a small identity toolkit helps and when deeper brand work is needed.
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Gift packaging
What should you confirm before designing a gift box?
Define the products, gifting occasion, sales channels and fulfilment requirements before choosing a structure.
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Brand refresh
When should a packaging refresh include a brand identity update?
Distinguish packaging problems from positioning problems, then choose what to retain, refine or rebuild.
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Integrated design
Before opening a store, what comes first: brand, packaging or space?
Establish the brand and operating brief, then coordinate packaging and space around shared decisions and dependencies.
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Let’s talk about your next step.
Packaging, a brand refresh or a new space. Share what you know; we’ll clarify the rest together.