THÓO-PŌO THÓO-GÍ

Role

Brand Designer

Client

thóo-pōo-thóo-gí

Project type

Arts & Culture ｜ Exhibition Identity & Book Design

Project overview

THÓO-PŌO THÓO-GÍ

土步・土語：洪政任研究展
Exhibition Identity & Book Design

專案定位｜以書籍串連作品，延續土地的記憶
Project Approach | Connecting Artworks and Memories of Place

《土步・土語》梳理洪政任近四十年的創作歷程，呈現個人經驗、土地記憶與社會變遷如何形塑其影像語言。MMD-Lab 以設計串連作品與研究，將不同時期的影像、論述與文獻整合為清晰的閱讀脈絡，讓展覽的觀看經驗延伸為可被翻閱與保存的出版品。

THÓO-PŌO THÓO-GÍ traces nearly four decades of Hung Cheng-Jen’s practice, exploring how personal experience, memories of place, and social change have shaped his imagery. MMD-Lab brings artworks, essays, and archival material into a coherent reading experience, extending the exhibition into a publication to revisit and preserve.

字標設計｜凝聚土地性格，形塑影像的聲音 Logotype Design | Giving Form to a Vernacular Voice 展名字標以厚實筆畫、不規則輪廓與粗礪邊緣，建立鮮明而質樸的視覺性格。字體保留近似手寫的力度，在清楚的結構中容納不均質的細節，呼應藝術家因地制宜的創作方法。中文題字與臺語羅馬字並置，使地方語言成為識別的一部分，延續作品直率而富有情感的表達。 Bold strokes, irregular contours, and rugged edges give the exhibition logotype a distinctive, grounded character. Its handmade energy balances a clear structure with uneven detail, echoing the artist’s resourceful methods. Chinese lettering paired with Taiwanese romanization makes local language integral to the identity and carries the direct, emotional qualities of his work.

書籍設計｜梳理研究層次，保留觀看的空間 Book Design | Structuring Research, Making Space for Images 封面結合灰階肌理、層疊影像與不規則色塊，將作品的拼貼感延伸為書籍語言；外露線裝則讓結構與製作痕跡自然呈現。內頁透過中英文層級、章節配置與留白，平衡研究文字的資訊密度與作品的觀看需求，使讀者能掌握創作脈絡，也能停留於影像細節之中。 Grayscale textures, layered imagery, and irregular forms translate the collaged qualities of Hung’s work into the cover, while exposed stitching reveals the book’s construction. Inside, bilingual hierarchies, chapter divisions, and white space balance dense research with the needs of photographic viewing, allowing readers to follow the artist’s development and pause over individual images.